In 2020, we partnered with Little Cinema to create and direct the Emmy-nominated Welcome To The Blumhouse: Live, an interactive experience inspired by four new Blumhouse Productions features.
Across Melbourne and LA, we lead a team in creating a browser-based virtual house (‘The Blumhouse’) from the ground up. We created bespoke interactive and audiovisual design experiences, as well as live broadcast streams on custom-fabricated sets, all inspired by the four films. 'The Blumhouse' was an open world setting for a live, choose-your-own-adventure narrative experience.
Role
Creative Direction, Production, Editing, VFX, Sound, Score
Awards
Awards
Nominated - Emmy Award for Outstanding Interactive Program, 2021
Winner - CLIO Award for Television/Streaming Experiences & Events, 2021
Winner - CLIO Award for Television/Streaming Experiences & Events, 2021
Guests were invited to The Blumhouse to solve a mystery.
Inside this virtual house, they were able to freely explore a series of rooms.
Each of these rooms was furnished with a unique interactive experience and narrative clues.
Behind some doors, guests discovered live actors ready to be interrogated...
Behind others, they found interactive rooms, where they could work together to solve puzzles and cryptic clues...
Interstitial video pieces marked the transitions between the experience's four acts.
Broadcast to all guests simultaneously, each video contained a key narrative clue.
Together, these clues acted as a secret code, allowing fans to unlock the show's grand finale: The Attic.
Created as a 360° experience, the piece featured a custom-built directional audiovisual engine which allowed guests to choose where to focus their eyes and ears.